Chaps, it’s time to take over the bathroom cabinet.

Bin the Bulldog, lose the L’Oreal and quit pinching your other half’s No.7 – I have something new for you from Polish skincare brand, Bielenda.

I am impressed. Seriously, I’m pulling my impressed face as I type.

These products feature some pretty sexy ingredients and formulations, and they won’t break the bank – and if there’s one thing I like more than air conditioning in a heatwave, it’s affordable men’s skincare that actually works.

Allow me to highlight a few of the shiny new things you’ll see at the salon next time you pop in…

Refreshing Gel Cleanser

200ml, £13.00

A cooling, everyday face wash with antioxidant black tea, ginseng and dragon fruit extracts. Thoroughly cleans the skin and beard without being harsh or dehydrating.

I’ve been using this every morning in the shower and it has quickly become my favourite all-purpose facial wash – it smells great, lathers well and doesn’t leave my skin feeling tight or dry.

Recommended for: all skin types.

Moisturising & Soothing Gel-Cream

50ml, £16.60

This light hydrogel restores comfort, relieves irritated skin and supports optimal hydration levels.

Includes anti-inflammatory ingredients such as allantoin and D-panthenol to reduce redness, plus hyaluronic acid and a skin-strengthening vitamin complex to improve overall condition, elasticity and firmness.

Recommended for: all skin types but especially sensitive, oily/combination complexions, or for use after shaving.

Light Normalising Cream

50ml, £16.60

Oily skin and pimples meet their match with this smart overnight lotion.

Features a powerhouse combination of niacinamide, AHA and PHA acids, zinc and CBD oil – ingredients proven to regulate the secretion of sebum, balance mixed and oily skins, reduce imperfections and calm blemishes.

Recommended for: oily/combination skin, especially those with blemishes.

Pssst, make sure you are using sunscreen during the day with this one… but of course you’re doing that anyway, right?! 😉

Energising Anti-Wrinkle Cream

50ml, £16.60

Battle the most common signs of ageing with a daily dose of topical collagen, hyaluronic acid and coenzyme Q10.

Meanwhile, caffeine, taurine and vitamin E get to work improving skin vitality and fighting off environmental aggressors, all wrapped up in a light moisturising formula that takes care of proper hydration.

Recommended for: clients aged 30+, grey/tired skin lacking vitality.

Regenerating Anti-Wrinkle Serum

30ml, £10.99

A highly concentrated emulsion with regenerating and anti-ageing benefits, thanks to the inclusion of peptides and phyto-collagen. In addition, a host of skin-friendly ceramides and plant sterols provide essential nutrients that support healthy functioning of the skin barrier.

Can be used alone or under moisturiser for an extra shot of hydration.

Recommended for: dry/dehydrated skin, signs of ageing.

Under Eye Anti-Wrinkle Cream

15ml, £7.99

A moisturising, revitalising and wrinkle-smoothing eye cream with a light texture.

Visibly improves the appearance and condition of skin under the eyes, with an impressive cocktail of active ingredients that act on its multifaceted demands: robusta coffee extract (an antioxidant that also reduces puffiness), copper peptide (collagen-increasing and wrinkle-softening), vitamin F (hydrating and anti-inflammatory), phyto-collagen (protective and nourishing), and tiger grass (soothing and repairing).

Watch out chaps, this one is so good it’s being nabbed by wives and girlfriends, too!

Recommended for: all skin types but especially those with tired eyes or crow’s feet.

Special offer

Mention this blog post to get 10% off the above men’s skincare products, until the end of September 2023!

Details and prices are correct at the time of publication but may change without notice.